Cookie Policy

COOKIE POLICY

Last updated: 04/05/2026

1. Who We Are

This website is operated by SM Retail Online Ltd (trading as Saddlemasters) (“we”, “us”, “our”).

For more information on how we use your personal data, please see our Privacy Policy.

2. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites function properly and provide information to website owners.

Cookies can be:

  • Session cookies (deleted when you close your browser)

  • Persistent cookies (stored for a set period)

3. How We Use Cookies

We use cookies to:

  • Ensure the website functions correctly

  • Remember your preferences

  • Analyse how visitors use our site

  • Provide relevant marketing and advertising

4. Types of Cookies We Use

4.1 Strictly Necessary Cookies

These cookies are essential for the operation of our website and cannot be switched off.

They include cookies that:

  • Enable shopping cart functionality

  • Allow secure login

  • Process payments

Legal basis: Legitimate interests

4.2 Analytics Cookies

These cookies help us understand how visitors use our website so we can improve it.

Examples include:

  • Google Analytics (_ga, _gid)

These cookies are only used with your consent.

Legal basis: Consent

4.3 Marketing Cookies

These cookies are used to show you relevant adverts and track the effectiveness of advertising.

Examples include:

  • Meta Pixel (_fbp)

  • Other advertising platforms

These cookies are only used if you accept marketing cookies.

Legal basis: Consent

4.4 Functional Cookies

These cookies allow enhanced functionality such as remembering preferences.

These may be used with your consent where required.

5. Third-Party Cookies

Some cookies are placed by third-party services that appear on our pages, including:

  • Shopify (website platform)

  • Google (analytics services)

  • Meta (advertising services)

These providers may process your data in accordance with their own privacy policies.

6. Managing Your Cookie Preferences

When you first visit our website, you will be given the option to:

  • Accept all cookies

  • Reject non-essential cookies

  • Manage your preferences

You can change your preferences at any time by clicking the “Cookie Settings” link on our website.

You can also control cookies through your browser settings.

7. Changes to This Cookie Policy

We may update this Cookie Policy from time to time. The latest version will always be available on our website.

8. Contact Us

If you have any questions about our use of cookies, please contact:

SM Retail Online Ltd (t/a Saddlemasters)
Lambda Court, Haynall Lane
Little Hereford
Ludlow
Herefordshire
SY8 4BG
Email: sales@saddlemasters.co.uk