{"product_id":"km-elite-deep-purple-shampoo","title":"Deep Purple Shampoo","description":"\u003cp\u003eSmart Grooming Deep Purple Shampoo is a conditioning shampoo designed to neutralise yellow staining in the coat while soothing the skin with lavender essential oil. It offers gentle yet effective cleansing and can be applied neat or diluted depending on the staining level.. Neutralises yellow staining: Uses a purple formula to counteract yellow tones, restoring a cleaner, brighter look by leveraging opposite colors on the color wheel.. Conditioning formula with lavender oil: Keeps the coat soft and helps soothe sensitive skin with natural lavender essential oil.. Versatile application: Suitable for both neat application on stubborn stains and dilution for regular use; wet the coat, work into a lather, then rinse with clean water.. Targeted use for very yellow tails: For highly yellowed tails, apply directly to the tail (neat), lather well, leave for a few minutes, rinse, and repeat if needed.. Aftercare suggestion: After rinsing, spin the tail to remove excess water and follow with Super Shine to help protect against future staining.. Key ingredients: Aqua, Sodium Laureth Sulfate, Cocoamidopropyl Betaine, Pearliser (Sodium Laureth Sulfate, Glycol Stearate, Cocamide DEA), Lavender Oil, Sodium Chloride, Propyl Parabens, Methyl Parabens, Colouring.. Caution: For external use only. Avoid contact with sensitive areas. Patch test before use.\u003c\/p\u003e","brand":"KM Elite","offers":[{"title":"Default Title","offer_id":58660600381785,"sku":"SG155","price":21.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0953\/1405\/1417\/files\/Untitleddesign_4.png?v=1784812490","url":"https:\/\/www.saddlemasters.co.uk\/products\/km-elite-deep-purple-shampoo","provider":"Saddle Masters","version":"1.0","type":"link"}